Wednesday, May 28, 2008

You don't have to sell, just find people who want to buy....

I was listening to Joe Schroeder speak with us today, and he was talking about selling. To be honest, I can't even recall his exact quote, but he was saying "you aren't trying to convince people to buy, you are looking for people who want to buy already, and they are looking for you".

Wow. I never thought of it like that before. Oh sure, as a real estate agent, obviously I was looking for people "who were looking to buy or sell..." but I didn't apply the principle to ALL sales.

Think about it. Now think of any product. Lets look at NIKE. They've just come out with a new running shoe. Who can they sell to? Nearly everyone; anyone with money anyway. But...do they target everyone? No. They place ads in Sports Illustrated, fitness magazines, ESPN, gyms, etc. You won't find their ad at Home Depot, or McDonalds. Why not? Because even though "everyone" goes to McDonalds or Home Depot, they don't go there looking for NIKE. It's misplaced advertising.

So the same is true for us, the internet marketer. Who is your target market? Everyone? No, (look again at your product) not everyone. But make no mistake:
People are looking for your product and they are looking for you. Your job is to make sure that they can find you so you can provide the product to them. You did not SELL them. They already wanted it.

We just need to grasp this concept, because I talk to many people (and I was this way myself) that don't "feel like selling". GOOD! WE ARE NOT SELLING! We are offering and providing a service.

Have you ever been really sick? How much is the Theraflu or Nyquil? $10? Sounds a bit expensive so you don't buy it. Then you suffer another miserable day...now you can't wait to go out and pay the $10. In fact, you'd probably pay $15 if they'd deliver it to your door.

So how does MONEY work itself into this equation? Well, money is really nothing more than a tool; something that enables you to get something that you really want. We use it to exchange for other goods and services. The goods and services have actual and personal value to us as individuals. Don't be afraid to ask for the money either. You have the product that they want. Exchanging money for product is as simple as exchanging phone numbers. (K.I.S.S, remember?)

Now its true that don't know exactly what the other person is thinking. We DO know however that they are human, so their thought processes are just like ours. Every day there are things that we tell ourselves that we need. If someone contacts you,(about your products) you don't have to sell them, you just need to confirm to them that you have what they are looking for. Then exchange your product for their dollars and voila! Another satisfied customer...

Good Luck!

Sunday, May 25, 2008

Thought for the week (Week of May 26th)....


If all of the Acme stuff doesn't work, why does Wile E. Coyote keep buying their products?


Discuss.

Tuesday, May 20, 2008

One more thing that I learned from Frank Dickinson...



Mobile post sent by jeffbunnell using Utterzreply-count Replies.  mp3

What is the best business out there for YOU?

After I finished my call with Frank Dickinson today, I created the Utterz file above. However, it is such an important topic, I decided to write a bit more about what we all need to focus on as we turn our hopes and dreams into reality.

I get calls and emails all the time and nearly everyone is saying/asking the same thing: You've either been through it all and are looking for the "best thing out there", or you may tell me over and over that you have already found it...
No matter what the backstory is, the big question is always the same:

Jeff, what is the best way that I can make money in an at-home business?

And since the question is the same, my answer is the same:

Whatever you love doing, do that. The money will follow.

If you are into nutrition/weight loss or the latest or best juice, then do the research and sign up for THAT company. Do you like to travel? Or maybe its cosmetics, or herbs and spices, diet products or who-knows-what.

Whatever it is, it’s out there and waiting for YOU. Not you, as in "you or I" but YOU as in "_____________". (whatever your name is)

You need to sell YOU first, and your products second. People will buy YOU first, and then do business with you after you've sold them as the expert of the products you have for sale.

So, since you need to be the expert, and to quote Donald Trump: "You need to love what you do or it will never work", find something that you can become passionate about.

Nearly 20 years ago, I went to work for a guy who started a coffee roasting company out of his apartment. (Yes, I said apartment.) He bought a small roaster, roasted the beans and then the next morning, would go sell the 1 pound bags to little independent grocery stores. It wasn't easy. He sold himself first, and the store owners could see that he was passionate about his product. By the time I met him, he had his coffee in the aforementioned little stores AND the big chains like Vons, Safeway,Krogers, Raley's etc. And all because he started out being passionate about coffee, and he sold himself first.

So, I’ll write a bit more about this later, but remember, find something that you can see YOU doing. Don’t forget to let me know about it. I can’t wait to hear more about YOU.

Sunday, May 18, 2008

Thought for the week (Week of May 19th)....

Why do you have to "put your two cents in" but it's only a "penny for your thoughts"? Where's that extra penny going to?

Discuss.

Monday, May 12, 2008

Who I Am Makes a Difference....

This video is very powerful. Never forget that YOU make a difference, and are important to the people around you.


And don't forget to let those around you know how much of a difference they make in your life as well. It WILL make a difference, I promise. Try it and see. I would love to hear your stories, as I am collecting them for a blog I will be posting later in the year...Call me @(408) 497-3560 or send me an email (jlbun@juno.com).

Thursday, May 8, 2008

Stroke of Genius-Unbelievable Story!

Neuroanatomist Jill Bolte Taylor had an opportunity few brain scientists would wish for: One morning, she realized she was having a massive stroke. As it happened -- as she felt her brain functions slip away one by one, speech, movement, understanding -- she studied and remembered every moment. This is a powerful story about how our brains define us and connect us to the world and to one another.

Wednesday, May 7, 2008

The Everyday Miracles That Go Unrecognized....

Every day we get up and begin our day. It doesn't matter if we wake up early, or late, or even if we go to work or stay home. The moment that we awaken, our lives have been blessed.

Now, the way the average individual acts, you'd have no idea that they have been blessed with unbelievable miracles every day. Most of us get up, grumble at the rising sun coming through the window, and yell at the shower when it’s too cold or too hot.

We go downstairs for breakfast, and say some choice four-letter words when our toast resembles something out of a Kingsford bag, and again when your shoe discovers the gift that your dog has left for you in the garage.

Then we get in our cars, and drive to work, barely noticing that while traffic is going in all directions, we have all been given another glorious day to accomplish our dreams.

"Accomplish our dreams? Are you kidding me? I barely get enough sleep as it is, I have to go to work every day and when I get home, I’m certainly not thinking about doing anything but unwinding…”

I know, I know. That's true for nearly all of us. But do you have any idea why this is the reality (and eventual rut) for so many people? It's because we allow it to happen. We don't know any other way.

But what if I told you that your life was full of miracles? That you have been blessed, and put here for a reason. And that YOU are meant for a life of joy and abundance.

“Well I don’t feel blessed. Tell me how I can feel blessed when my life is so crazy…”

OK, I will.

Have you ever thought of what life is like for someone who has lost the use of a limb, one of their senses (hearing, vision, etc) or even someone who lives day after day with health problems?

If that suddenly happened to us, or one of our loved ones, we would pray for a MIRACLE.

“Oh just one more day...give me my life back.”

Guess what? Your prayers have been answered, before you have even asked. You CAN see! You CAN walk! You CAN hear!
It’s MIRACLES many times over! You have been BLESSED! Every day of your life you have been blessed!

You just never noticed…

Now that you are aware, what are you going to do with it?